What does qualitative data represent?

Qualitative data represents non-numeric information that is used to describe characteristics or qualities. This type of data falls into categories, allowing for the classification of observations based on attributes or properties. For example, qualitative data can include descriptions of colors, textures, flavors, or the preferences of individuals, such as whether they like a specific product or not. By categorizing these observations, qualitative data helps to provide insights into patterns and themes that may not be immediately evident through numerical analysis.

The other options suggest characteristics of quantitative data or imply numerical measurement, which do not align with the nature of qualitative data. Only qualitative data captures the essence of categorical distinctions, making the correct choice clear.